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کمپین تبلیغاتی
In 1996 Avon spent US$30 million on an advertising campaign, which focused on the Avon Lady, the core of the company's success, and a new product image.
The company's continuous and award-winning advertising campaigns have been executed to build brand image and positioning in the customers' minds.
Moreover, its advertising campaigns that use popular actresses who are well known to people in those countries support its sales.
This might explain, for example, why successful Japanese advertising campaigns are usually based on 'sub- tle sell' and not 'hard sell.'
The feasibility of using foreign ele- ments in advertising in a country has direct implications for standardization and/or trans- ference of advertising campaigns or parts of campaigns.
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